澳大利亚,墨尔本,玛雅百货公司/Peddle Thorp Architects

建筑师: Peddle Thorp Architects / Antoine Damery - Pat Cutri

地点:澳大利亚,墨尔本

客户:MYER

项目年份:2011

项目面积:5,200 sqm

摄影:Courtey of Peddle Thorp Architects

Peddle Thorp建筑师事务所接受了墨尔本最近翻新的玛雅百货公司旗舰店的设计任务,负责店内的装修和最上面三个楼层的固定家具设计。

玛雅是澳大利亚最大的百货公司集团,已经成为过去100年中澳大利亚零售市场的领军企业。玛雅提供最全的商品和最新的国家与国际品牌,涉及种类包括女装与男装、时尚配件、儿童服饰、化妆品、家居用品、家具、玩具和电器商品。

项目还包括五层、六层和七层的平面布局设计与实施。五层陈列的家居用品包括床上用品、厨房用具和结婚注册用品。六层和七层陈列电子商品、家庭娱乐产品和游戏系列产品。

通过与玛雅公司设计部和供应商的合作设计,设计师为每一层都设计了一个特殊的主题,创造了一种独特的零售体验。有机现代氛围的六层和七层成为可以互动的未来派空间。设计师在规划策略中引入了路径和发现的概念,以此来增强消费者的体验效果。

建筑师设计了迂回前进的小船、展示桌和弯曲的壳体陈列柜,使商品随着弯曲、交叉的小径逐步展现在人们面前,它们不断重复展示,增加了人们购买的机会。小船和桌子的设计优化了商品的展示方式,使商品都朝向沿着主路行走的消费者,从而令旁边的次级小径更具吸引力,吸引消费者去发现更多的商品。

固定家具的设计和规划也是根据迷人且复杂的基础建筑环境进行的。游戏壳体单元根据倾斜的多面木材天花板的高度设计,因此创造了动感和有趣的游戏空间。弯曲的壳体固定家具形成了私密的零售子空间,并通过多个采光天窗和窗户中庭控制光线的进入。

对于五层的设计,Peddle Thorp建筑师事务所将简洁和中性作为家居用品高效展示的关键元素。白色与黑色是固定家具与环境设计的主要颜色,参考了玛雅品牌的标志色。“框架”概念贯穿整个楼层设计,成为关键的几何结构,将多种商品联系在一起。这种简单的方法通过动人的、现代主义的慎重设计,突出了对品牌的关注。

文字由Peddle Thorp建筑师事务所提供。


Architects: Peddle Thorp Architects / Antoine Damery - Pat Cutri

Location: Melbourne, Australia

Client: MYER

Project Year: 2011

Project Area: 5,200 sqm

Photographs: Courtey of Peddle Thorp Architects

Peddle Thorp Architects undertook the interior store planning and fixture design of the 3 top floors in the newly refurbished flagship MYER store in Melbourne. This department store receives the “Store Design of the Year Award” at the 2011 Oracle World Retail Awards.

Myer is Australia’s largest department store group and has been a market leader in Australian retailing for the past 100 years. Myer offers the largest range and the latest national and international brands across a number of categories including: women’s and men’s apparel; fashion accessories; children"s-wear; cosmetics; home-wares; furniture; toys and electrical goods.

The project included the design and implementation of level 5, 6 and 7 floors layout. Level 5 showcases the home-ware products including beddings, cookware, and wedding registry. Levels 6 and 7 showcase electronics, home entertainment and the gaming collection.

Through a collaborative design process involving Myer Design, and shop-fitters, our challenge was to create a unique retail experience for each environment, developing specific design theme on each floors. The organic contemporary level 6 and 7 have been design as interactive futuristic spaces. The designer introduces the notion of path and discovery into the planning strategy to enhance the consumer experience.

Through the design of winding gondolas, display tables and curved shell cabinet, products are revealed along curved and intersecting alleys multiplying showcase and merchandising opportunities. Gondolas and table have been design to optimize product showcase toward consumers as they’re walking down the main alleys making secondary path attractive and inviting visitor’s to explore multiple pads.

Fixture design and planning also adapt to the striking and complex base built environment. The gaming shell units following in heights the tilted faceted timber ceiling introduce therefore movement and create a playful gaming space. Wall unit designs respond to dynamic tilted wall cladding lines. And the curved shell fixtures create intimate sub retail space, controlling daylight from the multiple skylights and window atriums.

For level 5 design, Peddle Thorp introduced simplicity and neutrality as key element for effective home-ware product presentation. White and black have been used as primary color for the fixture and environment design, referring to Myer branding code. The concept of “frame” runs across the entire floor as a key geometry structuring and binding the multiple pads together. This simple approach emphases the focus on the brands, by introducing an appealing and modernist discreet design.

Text provided by Peddle Thorp Architects