韩国,首尔,现代汽车品牌形象馆 / Delugan Meissl合伙人事务所

Delugan Meissl的竞赛获奖设计回应了“现代精品车”战略关注包括技术、功能、设计、舒适和可持续性等质量的定义。这些主题和已被纳入公司的“全球经销商空间标识”(GDSI)手册中,该手册概述了现代经销商展厅设计的基本思路。

在内部,建筑概念在景观、垂直绿化、天际线形状上运用简洁的元素,占据了汽车工作室的空间但不影响景色进入空间的视野。这样可以从模拟城市或自然景观的一系列不同角度来展示汽车,游客可以自由漫步其中。建筑师面临的主要挑战在于在一个建筑中整合销售、品牌中心、汽车主题公园、办公室和服务等多种功能。这些元素水平堆叠,并通过垂直的设计元素将他们连接起来。

“我们的目的是为客户创造一个完整的品牌体验,让他们充分享受公司提供的高质量服务,”Delugan Meissl解释说。“这段体验代表着每个人都曾想象过但从未实现的旅程,这激发了人们关于一次汽车之旅,或者说是一段通往汽车的旅程的想象。”

项目概况:

位置:韩国首尔,高阳市

建筑类型:文化类

比赛:2011年 [一等奖]

开始规划时间:2012年

开始建造时间:2013年5月

完成时间:2017年2月

占地面积:63,,860㎡

总面积:63,860㎡

占地面积:16,719㎡

建筑面积:9,266㎡

建筑高度:49.4m

建筑层数:14

地下室层数:5

管理合伙人:Martin Josst

项目经理:Sebastian Brunke

项目团队:Michael Lohmann, Diogo Teixeira, Christian Schrepfer,, Gerhard Gölles, Win Man, Christian Groß, Florian Schafschetzy, Bogdan Hambasan, Toni Nachev

施工管理:Hyundai Architects & Engi- neers Associates

项目控制:Hyundai Architects & Engi- neers Associates

总承包人:Hyundai Engineering & Construction

方案实施: DMP / Hyundai Architects & Engineers Associates

结构工程师:Bollinger + Grohmann. Ingenieure / Dongyang

立面设计:Bollinger + Grohmann Ingenieure / The Summit Façade

展览规划:Atelier Brückner/ GL

灯光设计:Speirs + Major/ Bitzro

景观:Topotek 1/ Landscape. Workshop SAII

能源设计:Energy Design Cody/ EAN

暖通设计:HIMEC

电气设备:HITEC

消防设计:NAMDO

展览控制:Innocean

摄影师:Katsuhisa Kida, Raphael Olivier


delugan meissl’s competition winning-design responds to hyundai’s ‘modern premium’ strategy, which encompasses the fields of technology, functionality, design, comfort, and sustainability. these central themes have been incorporated into the firm’s ‘global dealership space identity’ (GDSI) manual — a guide that outlines basic design ideas for hyundai dealerships and showrooms.internally, the elements of _landscape_, _vertical green_, and _shaped sky_ permeate the motor studio without interfering with views of the automobiles. the cars are presented from a range of different perspectives, within a layout conceived as an urban or natural landscape where visitors can wander freely. the primary challenge for the architects was to unite a multitude of functions within one structure. sales areas, a brand center, an automotive theme park, and various offices are stacked horizontally, connected through vertical design elements._‘the aim was to create a complete and integral experience of the brand

hyundai for the customers and to let them fully enjoy the high quality of

service offered by the company,’_ explains delugan meissl._

‘symbolically, the experience represents a journey everyone has imagined but

never took, into a space, which stimulates one’s imagination — a journey of a

car, a journey to a car.’_project info:location: seoul (goyang), south korea

category: cultural

competition: 2011 [1st prize]

start of planning: 2012

start of construction: may, 2013

completion: february, 2017

floor area: 63,860 sqm

gross surface area: 63,860 sqm

site area: 16,719 sqm

built-up area: 9,266 sqm

height: 49.4 meters

number of levels: 14

number of basements: 5managing partner: martin josst

project manager: sebastian brunke

project team: michael lohmann, diogo teixeira, christian schrepfer, gerhard gölles, win man, christian groß, florian schafschetzy, bogdan hambasan, toni nachevconsultants

construction management: hyundai architects & engineers associates

project controlling: hyundai architects & engineers associates

general contractor: hyundai engineering & construction

executive planning: DMP / hyundai architects & engineersassociates

structural engineering: bollinger + grohmann ingenieure / dongyang

façade: bollinger + grohmann, ingenieure / the summit façade

exhibition planner: atelier brückner / GL

lighting design: speirs + major / bitzro

landscape: topotek 1 / landscape, workshop SAII

energy design: energy design cody / EAN

HVAC: HIMEC

electrical installations: HITEC

fire controlling: NAMDO

exhibition controlling: innocean

photography: katsuhisa kida, raphael olivier