西班牙,伊比萨岛,sir joan酒店设计谈 / Baranowitz Kronenberg 建筑事务所

近日,设计邦有幸与alon baranowitz和 irene kronenberg两位设计师展开对话,他们都曾经参与这家酒店的设计过程,对设计概念及设计背后的故事都有着深入了解。阅读下面的完整访谈,看到baranowitz kronenber建筑事务所更多的作品。

设计邦:请问在开发sir joan酒店的过程中您受到最主要的影响是什么呢?

Baranowitz Kronenberg:对背景环境的见解是我们做所有设计的关键。在此基础上加入SIR的品牌基因、定位以及目标受众,我们便得到了开发故事所必需的一系列真实可靠的原材料。通过对伊比萨岛以及竞赛的深入研究,我们对巴利阿里群岛的多种美学特征都有着不同程度的倾向,这也是非常合乎逻辑的。但是我们又想到,sir joan酒店也可以成为开启另外一个看待事物角度的契机,与此同时我们将仍旧加入当地特色的精华并将其调整到带有品牌特征的状态。因此,我们的设计并不是受到伊比萨岛本身的影响,而是受到来伊比萨岛度假的酒店目标受众的生活方式的影响,这些驾驶私人飞机或游艇的派对弄潮儿来到这座世界知名的派对小岛,他们渴望成为伊比萨岛狂野心跳的一部分,嗨翻整个夏天。sir joan酒店为他们带来一种包含一切的“仅供会员享用”的氛围,这种氛围反映出海洋文化和游艇生活的特质。“停靠”在sir joan酒店便可以将所有事情抛在脑后,在sir joan船员的帮助下,乘坐sir joan大船开启海上旅程。

设计邦:请问sir joan酒店与其它竞标方案有何区别呢?

Baranowitz Kronenberg: sir joan 与人们想象的伊比萨岛当地酒店的外观与感觉都截然不同,它引发了大家的想象,同时含蓄地利用了时间、地点、生活、自身、历史、记忆与体验之间的感觉联系,每项设计行为都以一种新奇的方式将这种联系实体化。伊比萨岛有着很多面,每一面都是一个独立的世界,每个世界都能够作为伟大故事的基础。我们讲述的故事联系了伊比萨岛的过去、现在与未来,在这里,我们的客人能够暂时沉浸在这个独特地点创造出的标志性体验之中。

设计邦:请问您在sir joan酒店的多个空间中是如何表达这个故事的呢?

Baranowitz Kronenberg: 游艇生活的概念带入了一种奢华的气氛,同时私人轮船的概念也是贯穿整个酒店空间的主题。sir joan 酒店仿佛是一艘轮船,带领住客逃离现实,在这里,大家可以沐浴在当地文化充满活力的清风之中,尽情享受、发现并放松自己。经过精心设计,社交空间能够适应住客的任何情绪与心态。多个空间之间的行动带动了整体空间布置,场地中注入了随和的自由精神,在酒店之中,人们可以在任何时间任何地点对任何事物进行庆祝,公共与私密的形式也完全由旁观者自行定义。当我们想到游艇生活时,或许会有很多场景会浮现在眼前,但这其中最能激发我们灵感的则是那种自由感、阳光照耀下海面泛起的微光、木质甲板、轮船上用来抵御狂风与海盐侵蚀的闪闪发亮的不锈钢零件、精美的制作工艺以及满身刺青的海员们熟练的技能。

Baranowitz Kronenberg: 一踏入酒店,首先映入眼帘的是深色的坚果木地板线与上方闪亮的光面铝板天花板,这无疑是一种出人意料的材质选择,这种选择只属于sir joan 酒店的贵客而不属于伊比萨岛。天花板的渐变色调使空间的气氛产生细微变化,让人们联想到天空与海洋;吧台下方设有蜿蜒的不锈钢管搁脚,这种设计灵感来源于将船只固定在海湾旁的系船柱,希望这种设计能够让吧台边的客人也像船只一样驻留;水波纹表面的亮面不锈钢墙板仿佛瀑布一般涌入酒店,不断闪烁微光;印有刺青图案的地毯代表了海员形象与神秘莫测的航海之旅的精髓。当人们到达sir joan的上层甲板时,巴利阿里群岛闪耀的松石绿色海面像湛蓝的天空一样在上方盘旋,引导住客进入套房之中,套房的设计同样也表现了我们对游艇生活的敬意。

ribas & ribas为sir joan 酒店设计的多平面形态的外立面不仅为住客提供了俯瞰整个港口与老城的绝佳地点,同时也为这一历史著名的海洋地标增添了现代风格的壮丽景观,建筑规模不大,因此这种现代并不会对整个小岛的气氛造成过多影响。事实上,这座建筑物将白色墙壁与玻璃及钢铁体块结合起来,同时用垂的绿化墙壁与瀑布创造出一种自然舒缓的绿洲背景,在这里,住客们可以暂时脱离周边的城市环境。在这一专属乐土,人们在全景泳池中尽情放松,泳池周边还设有多个更衣间与沙滩椅。

sir joan 酒店的独有性和“仅供会员享用”的氛围贯穿了酒店底层的大部分区域,并一直蔓延到室外,这种氛围在来自阿姆斯特丹的著名餐厅IZAKAYA的作用下进一步增强,餐厅菜品融合了日式料理与秘鲁风味,为用餐者提供身临其境的现代就餐体验,是伊比萨岛上的全新热点区域。此外,sir joan酒店还将引入另一家屡获殊荣的阿姆斯特丹餐厅 the butcher。

最后,用SIR Hotels所有者及创始人 liran wizman 的话总结,那便是:“对SIR Hotels旗下全部酒店而言,能够反映出我们的品牌精神是至关重要的,这便是将受当地启发的顾客体验带入到动态位置中来。sir joan酒店带有豪华私人别墅的感觉,这种感觉让人回想起伊比萨岛的旧时光,那时多个自由精神社团对岛上的音乐与艺术产生了深远影响。这种复古与现代奢华感的组合在这座世界著名的派对岛屿的中心创造出一片理想的都市绿洲。”


recently, designboom met with architects alon baranowitz and irene kronenberg who delved into the concept and narrative behind this exclusive hotel design. read the full interview below, and see more works by baranowitz kronenberg architects on designboom here.

designboom: what was the main influence behind developing the sir joan hotel?

baranowitz kronenberg: contextual insights are key to anything we do. adding to these the sir’s brand DNA, positioning and target audience, you get an authentic collection of ingredients to develop a story with. studying the island and the competition, we could see that there is a perpetual inclination towards the aesthetic of the balearic islands in various degrees, which seems like a logical thing to do. but we thought that sir joan was an opportunity to develop another angle of looking at things, still evoking the essence of place and being tuned to the brand. therefore, our design was not iinfluenced by ibiza, per-se, but rather by the life-style of our target audience arriving to the island; the jet and yacht-setters who rave the island throughout the summer season with the desire to be part of the wild heartbeats of ibiza. sir joan brings about an air of  inclusive ‘members-only’ retreat. it reflects the maritime culture and yacht living. anchoring at the hotel alludes to leaving everything behind us and setting to a one of kind voyage under the sails and crew of sir joan.

DB: what differentiates sir joan from its competition?

 

BK: sir joan introduces a fresh alternative for what retreats could look and feel like in ibiza. it invokes the imagination and draws implicitly on the sensuous connection between time, place, life, selves, history, memory and experience. every act of the design embodies this very connection in a fresh way. ibiza has many folds; each one is a world by itself and could serve as the basis to tell great stories. our story converses with the present, past and future of the island where our audience is momentarily suspended in an iconic experience of a signature place.

DB: how does your narrative find its expression within the various spaces of sir joan?

 

BK: the notion of yacht-living introduces an air of a luxurious and a personal marine vessel running as an undercurrent throughout the spaces. as a vessel, sir joan manifests an escape to enjoy, discover and loose oneself while delighting in a vibrant breeze of place and culture. the social spaces are orchestrated to embrace any mood and mind-set. the movement through these spaces evokes an holistic spatial arrangement, as venues are infused together with an air of an easy-going free spirit where anything could be celebrated anywhere and where public and private are merely in the eyes of the beholder. when thinking about yacht-living, many imageries emerge but the ones that inspired us most were the sense of freedom, the flickering sea water when hit by the sun, the wood decking and shimmering stainless steel  details of vessels built to last the winds and salt, and the beautiful craftsmanship and know-how of tattooed seamen. 

BK (continued): upon entering the hotel, the deep nut wood floor lining and the reflective polished aluminum lamella ceiling suggest an unexpected choice of materials, a choice belonging to sir joan’s guests rather than the island;  the gradually changing hues of the ceiling imperceptibly change the mood of the place and makes one envision skies and seas,  the undulating stainless steel bar inspired by bollards which keep ships at bay and now guests at the counter, the deformed polished stainless steel walls panels which ‘flood’ sir joan with cascades and shimmering reflections and the ‘tattooed’ carpet which embodies the essence of visionary seaman and  enigmatic voyages. ascending the upper decks of sir joan, the flickering turquoise water of the balearics hover from above as skies of sorts and guide the way into the suites which are designed as an  homage to yacht-living.

with a multi-surfaced facade conceived by ribas & ribas’, and overlooking the port and old town, ‘sir joan’ thus adds a small-scale contemporary grandeur to the historic maritime location, without becoming a modern overload. indeed, the building combines white walls with volumes of glass and steel, while vertical green walls and waterfalls provide a natural, calming and oasis-like backdrop where guests can escape the surrounding city. within their own piece of paradise, people can relax around the wraparound pool that is lined with cabanas and lounge chairs.

taking over most of the ground floor and spreading to the outside, the hotel’s exclusivity and ‘members-only’ vibe is strengthened with IZAKAYA — a renowned restaurant from amsterdam. destined as a new hotspot for the island, the space offers an immersive and contemporary dining experience that fuses japanese cuisine with peruvian flavors. furthermore, ‘sir joan’ will also include the butcher, which is an award-winning amsterdam eatery as well.

finally, in the words of liran wizman, owner and founder of the Sir Hotels collection: ‘_as with all Sir Hotels, it is crucial they reflect our ethos of bringing locally inspired guest experiences to dynamic locations. sir joan has the feel of a luxury private villa that also harks back to ibiza’s nostalgic era where free-spirited communities created and influenced music and art on the island. this combination of revival with contemporary luxury has created the ideal urban oasis in the heart of the world-famous party island._‘